Light box
Horizontal and vertical advertising items on the floor, with internal lighting, to be found in airports and shopping malls.  Size will vary depending on availability on the spot

Model-B
Horizontal devices with a front lighting, or on the floor, to be found in airports, malls, and bus terminals

Street units
These are vertical facing-both-ways advertising panels on the ground with internal lighting, to be found indoors or in the open air.  They are to be found in the parking areas of malls and airports, and are part of the urban furniture of some cities and of the interiors of some malls.

DPI
(dots per inch) is a unit of measurement for the resolution used in printing, that is, the number of individual dots which a printer can produce in one linear inch

CMYK
(Cyan, magenta, yellow, black). This  is a color model, in which if you mix equal parts of the three primary colors (cyan, magenta and yellow) in maximum intensity, you produce black.  This is the basis for any color printing.

RGB
This (red green blue) model is an anti color model, which the colors red, green and blue are combined in different ways to create other colors.  This is the model mainly used to project visual image is on computer screens, and in high-revolution resolution photographic enlargements.

Banner canvas
Canvas material for high-resistance damp-resistant adhesive printing in interiors and exteriors, used in totems and banners.

Adhesive vinyl
High-resistance adhesive printing material, damp resistant, easy to install on flat surfaces for use indoors and in the open air, characterized by the quality of printing which guarantees very clear coloring, used in B-modules, items in the Medellin Metro, and in signposting.

Printed area
This is the total area on which advertising material must printed.  The dimensions include bleeding and non-visible areas.

Useful visual area
This is the total visual advertising area of the module.